Search Engine Optimization (SEO) for Photographers

 
There are tons of issues facing photographers in todays connected world. Increasingly, professional shooters are finding themselves needing to know more and more about technology in order to remain relevant and competitive.

Not only do photographers need to know the basics of their craft (light, composition, exposure, etc.) but they also need to be technically savvy about things such as megapixels, cropped-frame vs full-frame sensors, noise reduction software, digital asset management software, digital retouching, and the list goes on and on.

I realize I’m painting a somewhat bleak picture, but really it’s not that bad. In fact learning that stuff is actually fun in some cases. One thing I didn’t mention above was search engine optimization, also known as SEO. This is the practice of creating web pages (and blog posts) in a way so that the search engines (Google, Yahoo!, Bing, etc) can find them easily.

You see, you could be the best photographer in your city, but if a potential client Googles, say, “Wedding Photographer, Anytown USA”, and your website doesn’t come up… or comes up AFTER your competitor (who’s photography sucks), guess who’s getting the job.

But there IS HOPE!!! In this interview, I have an in-depth chat with John Pozadzides (aka John P). Not only is he a SEO Ninja, but he also runs a company that aims to bring REALTIME web traffic analytics to your website or blog. That means, using their software you can literally watch people bounce around your site in realtime… and even open a chat window to freak them out!

John gives some golden tips that photographers can start using today to begin increasing their search engine rankings.

You can find out more about John over on his very popular and SEO friendly blog “One Man’s Blog”, and be sure to check out Woopra.

  • http://sparky.cc Tom Sparks

    Fred, thanks! Very useful information. I’ll be retweeting this for sure. It comes at a great time for me since I am moving my work from one site to another. I’ll at least keep my old domain and forward it onto my new site.

    Thanks.

  • http://www.maletic.org dusanmal

    Real time monitoring – thumbs up, very useful, brings knowledge.

    Secret sauce for higher Google ranking – thumbs down. Have good content and connect to the people. Rest is rule of Nature. Though suggestion for image naming/tagging is good on its own and “augh” for Flash is well deserved in general. But never think of those decisions as Google rank related, instead think of these things as site usability improvements.

  • http://ajwood.com A.J. Wood

    I could tell you Woopra is AWESOME, but you’ll be blown away the first time you run the admin console. Sure you may have viewed your web stats before, maybe you’re even decent with Google Analytics, but this is real time info.

    Get it, load it, run it. You’ll be glad you did. :^)

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  • http://www.kevshots.com Kevin Oatsvall

    Great podcast & interview as usual! ;) I would love to give Woopra a try but it’s not compatible with Squarespace due to javascript unfortunately. Google Analytics was a little more than I needed for my small site so I’ve been using Statcounter which I find useful. Squarespace stats are great but lack some of the detail I was looking for. That’s where Statcounter comes into play for me.

    Surprisingly since I’ve been with Squarespace (May 2009), my Google ranking has improved a lot. They either do a great job at handling the site or I used the right words. Either way I’m happy.

    Anyway, you crack me up on TWIP Frederick! Glad someone can add a little humor & useful information to the podcast without talking about themselves the whole time. ;)

  • http://www.taberphoto.com pxc_rtaber

    He doesn’t look like a ninja to me. Good story though.

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  • http://www.linkedin.com/in/edwardmugits Edward Mugits

    Woopra it up, every bit of knowledge is useful when given from a knowledgeable source. Humor is viral, nice twist and eloquently woven into the fabric of this thread.

    Semantics, semantics, semantics, relational data base mining through the largest warehouses of meta data warrants keen insight in the use of mid and long tailed phrases. Attach the pre / post regional inclusions to your root, state what I am and where I’m at, repeat what you stated and reiterating it in your closing, the trifecta of localized search results optimization. Key Word density and semantically aligned content is critical. Nice cast, of characters too.

  • http://photoinfos.blogspot.com/ Henrik

    I installed the Woopra a couple of days ago on my blogs, and I love it. It is very interesting and fascinating to see in real-time the results of my affords with the social networks to drive traffic to my blogs and websites.

  • http://www.bdcreations.nl/en Bob Donderwinkel

    Also check out http://www.viewbook.com. A professional presentation platform for photographers with integrated analytics and SEO.

  • http://www.joshgruetzmacher.com Josh Gruetzmacher

    Good stuff as usual. Thanks for creating useful content. My favorite part: Fredrick says, “what magic sauce did you sprinkle on that article to make the google spiders go and crawl all over it?”

  • Nick

    Great interview as usual. The last link here is misspelled as “Woopa”.

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  • http://www.dennisyapblog.com Dennis Yap Photography

    I have been following your podcast from the other end of the world in malaysia. Very informative, gotta say I love your work. Keep it up. I have learn alot from building an SEO site, now I am outsourcing a company to do it for me.

  • http://pt.hm@hotmail.com hocky jerseys

    Don’t claim you have no ability ,you just don’t like to try it.

  • Kris Pendlebury

    Thanks for sharing, hate working on my SEO, hopefully this will help.

  • dave

    what the difference between woopra and AWStats which is total free